Think back to the last time you bought a new PC or laptop for your business. Did you approach the purchase the same way you would for a personal device? And if you had a problem, were you satisfied with the level of service you received?

Many small and medium-sized businesses purchase consumer-grade PCs and notebooks by default, not realizing the amount of difference a business-class model can make. Consumer-grade devices can work fine for many organizations, but businesses with more stringent performance, reliability, and support needs can save time and frustration by moving up to business-class devices.

Think of it this way: when you purchase an economy-class plane ticket you know there’s going to be a marked difference between your experience and the experience of someone flying first class. More legroom, better menu options, more responsive service—the benefits are clear, and for many business travelers it makes sense to upgrade, especially if the flight is long.

When it comes to technology, the difference between consumer-grade and business-class PCs is just as marked as for flights—and for many businesses, the upgrade is just as worthwhile. Here’s the difference a business-class device can make for you:

• Performance: Many modern consumer-grade processors and mobile operating systems prioritize battery life over processing power. Business-class PCs often offer both better performance and longer battery life, allowing users to work faster and longer while on the road.

• Reliability: HP Elite PCs are designed to pass MIL STD testing and are tested for 115,000 hours to HP’s own testing standards to help ensure durability. New HP EliteBook 700 series notebooks are also made with Corning^® Gorilla^® Glass and a magnesium alloy chassis that’s 18 times stronger than plastic.

• Support: Every HP Elite PC comes with HP Elite Premium Support, providing 24/7/365 dedicated service from U.S.-based specialists who are dedicated solely to supporting HP Elite products.

• Software and security: Business-class devices help their users take advantage of their advanced features with free, bundled software that is not available (or requires an additional purchase) on consumer-grade PCs. For example, HP Elite family products come with security software and features that protect at the data, identity, and device levels to help keep proprietary data safe.

On average, small businesses hold on to their PCs for five to seven years. Your next device purchase will likely be with you for years to come. So when you consider that many of us are quick to upgrade our airline tickets—even though flights don’t last more than a day—upgrading to a business-class device can make a lot of sense. Weigh the benefits, and choose the device with the level of support and reliability that meets your business needs.

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To achieve its goal of getting one billion people onto Windows 10, Microsoft is getting more forceful in how it pushes Windows 7 and 8.1 users towards its new OS.

Microsoft wants Windows 10 on one billion devices by 2018 – and its tactics for hitting that ambitious goal are about to get more aggressive.

From next year, Microsoft will be more direct in pushing Windows 7 and 8.1 users to upgrade to its latest OS, in an attempt to bolster the 110 million-strong Windows 10 userbase.

Here’s how Microsoft is about to crank up the pressure to make the switch.

1. Windows 10 will automatically begin installing itself

From “early next year”, Microsoft will change the status of the free Windows 10 upgrade so it is classified as a Recommended Update.

Given that most home machines are set up to install Recommended Updates automatically, the change to Windows 10’s update status will lead to most Windows 7 and 8.1 machines beginning the upgrade.

However, Microsoft says that before Windows 10 is installed users will need to manually confirm the installation, giving them a chance to pull out.

Business users should be able to prevent the upgrade from automatically starting using tools such as Windows Server Update Services.

For those on metered connections, Terry Myerson, Microsoft’s executive VP of the Windows and Devices Group, said people “have the option of turning off automatic updates” before going on to say that such a move is unwise because of “the constant risk of internet threats”.

Those who don’t like the new OS will have 31 days to roll back to their previous version of Windows. To go back, select “Start Button->Settings->Update and Security->Recovery and Uninstall Windows 10”.

2. Upgrade notifications will be made more obvious

Despite Microsoft sticking a ‘Get Windows 10’ icon on the taskbar of most Windows 7 desktops, many customers apparently still can’t figure out how to initiate the upgrade.

Myerson says since launching Windows 10 the number one complaint has been ‘How do I get my upgrade?’.

To address the difficulty some users are having, Myerson said Microsoft will change “our notifications to be more approachable and hopefully clear, and sometimes fun”.

3. Upgrades will happen immediately

The process of initiating the upgrade to Windows 10 has also been streamlined.

In the weeks after Windows 10’s launch earlier this year, Microsoft required users to first reserve a Windows 10 upgrade, which would then be installed at a later date.

Microsoft has now replaced that two-step process with an immediate upgrade. Users clicking on the ‘Get Windows 10’ icon will now be given the option to ‘Upgrade Now’ to begin the upgrade process straightaway.

4. Simpler upgrade from unsanctioned copies of Windows

Myerson admits surprise at how many people running copies of Windows 7 and 8.1 that have not been authenticated then go on to buy Genuine copies of Windows 10.

Based on this experience, Microsoft plans to make it a “one-click” process for people running unsanctioned copies of the OS to “get Genuine” via the Windows Store or by entering an activation code bought elsewhere. The offer will be trialled in the US and, if successful, may be extended to other countries.

5. Upgrading multiple machines to Windows 10 will be easier

Those looking to upgrade several Windows 7 and Windows 8.1 machines to Windows 10 will soon find the process gets more straightforward.

Microsoft’s Media Creation Tool is used to create an image that can be run off a DVD or USB stick to upgrade qualifying machines to Windows 10.

According to Myerson, you will soon be able to use the tool to create a single image that will allow any number of 32-bit or 64-bit, Home or Pro machines to be upgraded and which will also allow for clean installs “wherever you have a Windows license”.

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The Microsoft Surface Book is the computer you always wanted to have but couldn’t. So now that it is here, will you buy it?

The latest line of Microsoft Surface personal computers is now available from both the virtual and the bricks-and-mortar Microsoft Store. By most accounts, the Surface Pro 4 and the flagship Surface Book offer impressive performance without sacrificing style or that illusive awe factor typically missing from PCs in general.

With the Surface Book in particular, Microsoft is attempting to change the narrative of the personal computer—to change perceptions in the marketplace. The Surface Book is an aspirational computer and it is intended to inspire desire in the overall PC and computing device market.

Strategic reasons

There are some solid strategic reasons why Microsoft has brought the Surface Book to market.

Giving OEMs a reference for their own hardware and increasing participation in Microsoft cloud services and the ecosystem that goes with it are certainly notable goals of the Surface Book.

But there is even more to it than that.

Hardware

It is important to understand the hardware inside the Microsoft Surface Book. These are the technical specifications of a powerful computing device. You do not buy a Surface Book so your kids can watch movies in the car while you run errands.

With a high resolution screen, SSD storage up to 1TB, up to 16GB RAM, an Intel I5 or I7 CPU, and a customized discreet GPU from Nvidia, the Surface Book is designed for performance and productivity. This is some serious computing power delivered in a small package.

Of course, that power comes at a premium price, but that is where the aspirational part of the strategy comes into play. Microsoft knows it will not sell millions upon millions of Surface Books. That is not its purpose. Instead, Microsoft wants millions upon millions of people to want a Surface Book—to aspire to own one someday.

Microsoft wants the Surface Book to be the notebook computer you would buy if money were not an issue. It wants the Surface Book to be a status symbol PC.

Marketing

This is a bold move by Microsoft and it goes hand-in-hand with the “PC does what?” marketing campaign produced in conjunction with its OEM partners like Dell and Lenovo. These companies are trying to make PCs cool again. They are trying to steal some of the thunder so often associated with Apple.

And while the “PC does what?” campaign gets mocked, mostly by fans of Apple, it is more effective than many believe. Remember the Mac versus PC commercials? People often mocked those as inaccurate oversimplifications of fact, but they still seemed to elevate the “cool” factor of the Mac. It didn’t matter what everyone thought of them; what mattered was the perception they produced.

Bottom line

The Microsoft Surface Book sets a high bar for every other notebook computer that comes to market. Microsoft has carefully crafted a powerful computer with hardware, features, and style no other company can currently match. In a single stroke, Microsoft has made owning a PC cool again. It has made the Windows 10 ecosystem cool again.

Let’s punctuate the point with anecdotal evidence. A number of people have spent much of their professional lives complaining about Microsoft and PCs. They have been working in the Apple’s ecosystem and hating every minute of it. They have been looking for more than what Apple offers for years now. The day Microsoft announced the Surface Book, they ordered one. They haven’t been this excited about buying a computer for a decade.

With this lineup of Surface products, Microsoft has changed the tide and established market momentum. It will be interesting to see how Google and Apple respond. We should see some serious competition now. It also wouldn’t be surprised to see a resurgence in Windows 10 mobile devices later this year. It looks to be an exciting time for consumers. Hang on to your hats.

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With a quick glance at your Windows 10 laptop, you’ll be able to unlock it — without entering a password.

Microsoft introduced the latest new feature for Windows 10, called Windows Hello. The security tool will let you access your PC through facial recognition, an iris scan or a read of your fingerprint.

But before you get ready for your closeup, you’ll need get some special equipment — most PCs don’t come with biometric scanners installed (though some do). Windows Hello is primarily targeted at businesses and government agencies.

Microsoft opted not to rely on your webcam for facial recognition because the photos it captures are not terribly secure, and they’re easy to spoof. Instead, Microsoft got infrared cameras to do facial recognition for Windows Hello.

Facial recognition is possible on a low-grade camera. Google allows its Android phones to be unlocked with facial recognition, but the company warns that someone with a photo of you — or even someone who looks like you — will be able to unlock your phone too.

With the proper tools, faces, irises and fingerprints are possible to spoof, but it’s not easy — someone’s got to really want to break in to your PC to go through the trouble.

Microsoft opted for more robust security in Windows 10, because it wants to meet strict standards that companies and government agencies impose for secure logins. Microsoft said Windows Hello has a 1 in 100,000 false accept rate, which is very high. It’s a lot safer than a password, which, as we know, can easily be forgotten, lost, stolen or hacked.

Though it’s not necessarily aimed at the average PC buyer, consumers will be able to use the Windows Hello feature too.

Microsoft promised “plenty of exciting new Windows 10 devices to choose from which will support Windows Hello.” And if your PC already has a fingerprint reader, you’ll be able to login with a fingerprint scan.

Passport: Windows 10 will also support another new security feature, codenamed “Passport,” which lets you login to participating websites, apps or networks without a password. Microsoft said the list of sites and apps that support Passport is growing, but it didn’t say how many participate.

Microsoft is trying to position Passport as the end of passwords. Since you never enter a password to enter a website, “there is no shared password stored on their servers for a hacker to potentially compromise,” says Microsoft boldly in its press release.

But that’s not quite true. Passwords will still exist. Even if you can login to your email via Passport from your work PC, you’ll still need a password to login from your iPad. So passwords aren’t going away anytime soon — and they’ll still be stored on email providers’ servers, which means hackers could potentially still grab them in a cyberattack.

The primary way that Passport ensures that you’re you is through Windows Hello. Oddly, however, you can also enter a PIN into Passport, which is significantly less secure than a password.

Still, it’s about time that something replaces passwords, and Hello and Passport are good starts.

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Looking at upgrading your business PCs to Windows 10 but not sure when to make the leap? Here are some issues to consider.

Business customers can often be years behind the state of the operating system art: right now most businesses are still running Windows 7, launched back in July 2009, having shown limited interest in Windows 8 which arrived in August 2012.

Even when they buy new PCs, most companies today still downgrade them to Windows 7, so it’s usually home users that are first to take the plunge with the new software, whether they like it or not.

However, businesses may be significantly faster to adopt Windows 10, which arrives on 29 July (volume licensing customers will be able to download Windows 10 Enterprise and Windows 10 Education on Volume Licensing Service Center from 1 August) than previous versions of Microsoft’s operating system.

Part of the reason for the change is the huge public testing process – five million testers strong – that has preceded the arrival of Windows 10. As a result, the standard policy of waiting for the first service pack to arrive before rolling out a new OS is now longer the right one, says Stephen Kleynhans, research vice president at analyst Gartner.

However, that doesn’t mean firms should be full steam ahead with upgrades. “I’m not one who believes there is a need to rush to a new operating system. You want to let the ecosystem around the operating system mature a little bit before you jump right in,” he says.

Companies should wait until it’s clear if the line of business applications they use work happily with Windows 10, and whether they can find enough expertise to make sure any rollout is a smooth one. “All of that has to build up before you want to jump in and start running it in your production environment,” he said.

Kleynhans said businesses need to spend some time testing out Windows 10 in a controlled fashion: “Bring it into a lab, bring it into a test environment, let some folks run it for the rest of this year. Then, in 2016, get serious about it, start looking at it in a real test environment, start piloting it with some real users to see how it’s performing.”

He said that if all goes well companies should be ready to start deployments in the second half of 2016 or the beginning of 2017, depending on how large and complex their IT environment is.

“If you’re a large company nothing happens really fast. If you’re a small company the timeline is going to be a lot faster – if you’re testing with 10 people you might be testing with ten percent of the company.”

Starting the rollout a year to 18 months after the operating system is launched might seem like a long delay, but it would still be six months to a year faster than with previous upgrades.

Kleynhans said that it took most big companies 18 months of testing and remediation work before they were able to start rolling out Windows 7. In contrast, most companies will get Windows 10 testing and remediation done in less than six months.

The analyst said that some organizations are keen to get moving as soon as Windows 10 is available – such as those that are still using Windows XP or who have plans to deploy hybrid PC devices. But, for most companies, this will be too soon.

“There are pieces of the operating system targeted at the enterprise that we really haven’t had a chance to try out yet. You can’t consider significant production rollouts even in the most aggressive cases until later in the fall.”

He cited Windows Update for Business as a new tool that small and medium sized businesses will want to use, but that wasn’t part of the tech preview. There are also some other security components that haven’t been as broadly tested or available during the tech preview, he said.

As Ed Bott notes over at Tech Pro Research, other missing features will include the new unified sync client for OneDrive (the consumer cloud storage service) and OneDrive for Business (the cloud storage service for business Office 365 subscriptions). He predicts these will be wrapped up by late October, in time for Windows 10 PCs to hit the retail channel for the festive season.

Other factors to consider: at a prosaic level, the upgrade will inevitably cause disruption so don’t plan it for a busy time of year. If you’re in retail, starting the upgrade in November or December might be a career limiting decision for the CIO.

The state of your current infrastructure is another element to take into account. Gartner says that companies planning Windows 8.1 deployments should instead redirect their efforts toward earlier deployment of Windows 10.

“In almost all cases, enterprises currently planning to deploy Windows 8.1 should switch to Windows 10. Enterprises that already have Windows 8.1 deployed should continue with those deployments for the time being. Customers on Windows 7 with no plans for Windows 8.1 should begin evaluating Windows 10 for deployment in 2H16 or later,” the analyst firm said in a research note.

Equally, for some, the upgrade may never take place. David Gewirtz has no plans to upgrade any of his Windows 7 devices to Windows 10: “They work, they’re rock solid, and all their drivers are perfectly tuned to the hardware they’re running on,” he notes.

However long it takes enterprises to take the plunge, Windows 10 is likely to become widely adopted, if only because most firms will need to move off of Windows 7 eventually, while the relatively few who did move to Windows 8 will also update sooner rather than later. The pressures that forced companies to migrate off Windows XP and onto Windows 7 will eventually make them move from Windows 7 to Windows 10.

“Windows 7 comes to end of life in January 2020. That’s only four and half years away so you’re going to see the same sorts of pressures mount to get off of Windows 7. They need to go somewhere and they’ll go to Windows 10,” he said.

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There is a possibility that microsoft will be selling Windows 10 on USB flash drives.

As you may know, installing an operating system from a USB flash drive is easier and faster than installing it from an optical disc. A USB flash drive is not as bulky as an optical disc and doesn’t require an external case. You just take it out of your pocket, pull off the cap, and insert it into your computer’s USB port. USB flash drives are faster than optical drives too. USB flash drives have read and write speeds that measure in 10x megabytes per second (MB/s), while optical disc read and write speeds measure in 1x MB/s.

With that in mind, it’s no surprise that there are a multitude of articles on the web that describe how to create a Windows installation package on a USB flash drive. Microsoft even provides a tool that facilitates the procedure.

With Windows 10 on the horizon, there have been rumors floating around the web that in addition to making the upgrade available as a download, Microsoft will also be selling the retail copies of the new operating system on both DVD and USB flash drive.

As a regular follower of the German website WinFuture, I recently encountered an article that indicates that Microsoft will indeed be selling the 32-bit and 64-bit versions of Windows 10 Home and Pro on USB flash drives in addition to the DVD option. Having a USB flash drive option makes sense, because tablets don’t come with optical disc drives.

The WinFuture article contained a screen shot (Figure A) showing catalog details of the USB offerings. As you can see, it appears that the USB flash drive will contain both the 32-bit and 64-bit versions. Presumably, the USB flash drives will sell for the same price as the DVDs.

Figure A

Windows 10 Home and Pro will be sold on USB flash drives.

You can find a number of software reseller sites (mostly Canadian) with advertisements for the USB flash drive offerings of Windows 10 by Googling the part numbers shown in the screenshot: FQC-08788 for the Pro edition and KW9-00016 for the Home edition. However, keep in mind that we’ll have a clearer vision of the USB flash drive offerings once we get closer to the Windows 10 launch date of July 29th.

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