iOS 9.3 offers several features that might appeal to business-oriented Apple users.

Apple introduced a new version of iOS on Monday. The update includes several new features, including updates to CarPlay and HealthKit, as well as a feature to make it easier for iPads to be used in schools for educational purposes. There are several other new features which are particularly appealing to the business-oriented user.

Here are 3 new features business users should check out.

Night Shift

The proliferation of devices like tablets and smartphones means that some sort of screen is never far away. For many, looking at a screen is the first and last thing they do in the morning and evening.

The problem with that is screens emit blue light, which reduces the amount of melatonin produced in the body. Melatonin is a chemical that helps people fall asleep. The light emitted from smartphones can also cause eye strain, which carries symptoms like headaches and blurred vision.

With this latest version of iOS 9, Apple introduced Night Shift, a feature that automatically adjusts the colors of your display at night. You can schedule times for it to go into effect, manually turn it on and off, and adjust colors on a scale of less warm to more warm.

You can access Night Shift through Settings | Display & Brightness, or through the menu that swipes up from the bottom of the device’s screen.

Password-protected Notes

Notes is iOS’ app for taking, well, notes. iOS 9.3 updates it by allowing users a layer of security. Now, users can lock their notes using either a password or the Touch ID, which makes the app that much more useful.

In order to lock a note, tap the button in the top right corner (the one you might use if you were going to email the note) and then tap Lock Note. When prompted, enter a password, confirm it, and decide if you want to enable the Touch ID. A lock button will appear at the top of the note and in the future if you want to open it, enter the password or use the Touch ID.

More personalized News

The News app now offers more personalization for users, and on a range of topics and publications. So for example, you can select a topic like mobile apps or internet privacy. You can access news by opening the News app, or by swiping right from your main screen.

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Popular apps on your smartphone can be convenient and fun, but some also carry malicious software known as malware, which gives hackers easy access to your personal information.

A security firm found that between 75 and 80 percent of the top free apps onAndroid phones or iPhones were breached. The number jumps as high as 97 percent among the top paid apps on those devices.

Whether these apps help advertisers target you or help hackers rip you off, you’ll want to do your homework before downloading apps, reports CBS News correspondent Anna Werner.

California’s Susan Harvey said she was a victim after she used a debit card to download a slot machine game app to her cell phone through a Google Play store account.

“It was something you purchased once, for like $15,” Harvey said.

When she went to reload the game, she found hundreds of purchases had been made — by her math, more than $5,000 worth of transactions.

“My heart sank, I just sat there looking at it… I physically, I was sick, because I didn’t know what they were,” Harvey said.

That story’s no surprise to cybersecurity expert Gary Miliefsky, whose company SnoopWall tracks malware. He said certain apps are designed to steal your personal information.

“What are the consequences for me as a consumer?” Werner asked.

“You’re gonna lose your identity. You’re gonna wonder why there was a transaction. You’re gonna wonder how someone got into your bank account and paid a bill that doesn’t exist,” Miliefsky said.

Milifesky said when you download an app, you also give permission for it to access other parts of your phone, like an alarm clock app that can also track phone calls.

“You think an alarm clock needs all those permissions? Access to the Internet over wifi, your call information, calls you’ve made, call history, your device ID? This to me is not a safe alarm clock,” Miliefsky said.

And there’s the weather and flashlight apps that he says exploit legitimate banking apps to capture information, as he showed us in a demonstration of what could happen when someone takes a photo of a check to send to their bank.

“The flashlight app spies on the camera and noticed the check and grabbed a copy of it. Shipped it off to a server somewhere far away,” Miliefsky said.

Last year the group FireEye discovered 11 malware apps being used on iPhones that gathered users’ sensitive information and send it to a remote server, including text messages, Skype calls, contacts and photos Apple fought back by removing the apps and putting stricter security measures in place.

“They get at your GPS, your contacts list…to build a profile on you,” Miliefsky said.

Some apps are simply collecting information for advertising purposes. In 2014, the Federal Trade Commission settled a lawsuit with a company over its popular Brightest Flashlight app, alleging it transmitted consumers’ personal information to third parties without telling them.

But Miliefsky said he’s found another flashlight app that can do much more troubling things.

“This one turns on your microphone in the background, listens in on you, and sends an encrypted tunnel to a server we discovered in Beijing,” Miliefsky described.

“You’re saying that they’re actually listening to people’s conversations and sending that audio back to Beijing?” Werner asked.

“Yeah, we’ve tracked it. I can show you where it does it,” he said.

Miliefsky said it can be traced to a few blocks from Tiananmen Square on Information Drive in Beijing.

He gave a report on that app to the FBI.

“Because to me, it’s spyware at the nth degree,” Miliefsky said.

His recommendation?

“We really have to look at our phone and say, ‘This is really a personal computer that fits in our pocket. Let’s shut down all the apps we don’t use. Let’s delete apps that don’t make sense and reduce the risk of being spied on,'” Miliefsky said.

The creator of the Brightest Flashlight app settled with the FTC, agreeing to change its policy and delete all the information it had gathered.

Harvey sued Google over her alleged hack, but a judge recently dismissed it, saying she and her attorney filed too late. Google said fewer than one percent of Android devices got bad apps in 2014.

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The most important Tech Case in a Decade

Customer Letter – Apple

February 16, 2016

A Message to Our Customers

The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand.

This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

Answers to your questions about privacy and security

The Need for Encryption

Smartphones, led by iPhone, have become an essential part of our lives. People use them to store an incredible amount of personal information, from our private conversations to our photos, our music, our notes, our calendars and contacts, our financial information and health data, even where we have been and where we are going.

All that information needs to be protected from hackers and criminals who want to access it, steal it, and use it without our knowledge or permission. Customers expect Apple and other technology companies to do everything in our power to protect their personal information, and at Apple we are deeply committed to safeguarding their data.

Compromising the security of our personal information can ultimately put our personal safety at risk. That is why encryption has become so important to all of us.

For many years, we have used encryption to protect our customers’ personal data because we believe it’s the only way to keep their information safe. We have even put that data out of our own reach, because we believe the contents of your iPhone are none of our business.

The San Bernardino Case

We were shocked and outraged by the deadly act of terrorism in San Bernardino last December. We mourn the loss of life and want justice for all those whose lives were affected. The FBI asked us for help in the days following the attack, and we have worked hard to support the government’s efforts to solve this horrible crime. We have no sympathy for terrorists.

When the FBI has requested data that’s in our possession, we have provided it. Apple complies with valid subpoenas and search warrants, as we have in the San Bernardino case. We have also made Apple engineers available to advise the FBI, and we’ve offered our best ideas on a number of investigative options at their disposal.

We have great respect for the professionals at the FBI, and we believe their intentions are good. Up to this point, we have done everything that is both within our power and within the law to help them. But now the U.S. government has asked us for something we simply do not have, and something we consider too dangerous to create. They have asked us to build a backdoor to the iPhone.

Specifically, the FBI wants us to make a new version of the iPhone operating system, circumventing several important security features, and install it on an iPhone recovered during the investigation. In the wrong hands, this software — which does not exist today — would have the potential to unlock any iPhone in someone’s physical possession.

The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.

The Threat to Data Security

Some would argue that building a backdoor for just one iPhone is a simple, clean-cut solution. But it ignores both the basics of digital security and the significance of what the government is demanding in this case.

In today’s digital world, the “key” to an encrypted system is a piece of information that unlocks the data, and it is only as secure as the protections around it. Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge.

The government suggests this tool could only be used once, on one phone. But that’s simply not true. Once created, the technique could be used over and over again, on any number of devices. In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks — from restaurants and banks to stores and homes. No reasonable person would find that acceptable.

The government is asking Apple to hack our own users and undermine decades of security advancements that protect our customers — including tens of millions of American citizens — from sophisticated hackers and cybercriminals. The same engineers who built strong encryption into the iPhone to protect our users would, ironically, be ordered to weaken those protections and make our users less safe.

We can find no precedent for an American company being forced to expose its customers to a greater risk of attack. For years, cryptologists and national security experts have been warning against weakening encryption. Doing so would hurt only the well-meaning and law-abiding citizens who rely on companies like Apple to protect their data. Criminals and bad actors will still encrypt, using tools that are readily available to them.

A Dangerous Precedent

Rather than asking for legislative action through Congress, the FBI is proposing an unprecedented use of the All Writs Act of 1789 to justify an expansion of its authority.

The government would have us remove security features and add new capabilities to the operating system, allowing a passcode to be input electronically. This would make it easier to unlock an iPhone by “brute force,” trying thousands or millions of combinations with the speed of a modern computer.

The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.

Opposing this order is not something we take lightly. We feel we must speak up in the face of what we see as an overreach by the U.S. government.

We are challenging the FBI’s demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.

While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.

TECHIES is a full Managed IT Services Company headquartered in Marlton, New Jersey for over 20 years with a new location opening soon in Wilson, North Carolina. TECHIES provides Managed IT Services, Cybersecurity Solutions, Website Design Services, Dedicated Server Solutions, IT Consulting, VoIP Phone Solutions, Cloud Solutions, Network Cabling and much more.

Next year will mark the first full year of release for Microsoft’s new OS. A look at what’s in store for Windows 10 next year.

 

Windows 10 was described as the “last version of Windows” – an OS that would evolve over time rather than be superceded.

In the few months since Windows 10’s launch Microsoft says it has been installed on more than 110 million devices. But just what lies in store for the OS in 2016, how will it get better and what new devices will it find its way onto?

1. Windows 10 will begin automatically installing on your old machine

Windows 10 is available as a free upgrade to Windows 7 and 8.1 users and Microsoft is getting increasingly aggressive about moving these users to the new OS.

From next year Windows 10 will automatically begin installing on most Windows 7 and 8.1 machines.

Users will still need to confirm the installation manually for it to continue. However, if they choose not to proceed it’s unclear if they can cancel it altogether, with Jeremy Korst, general manager of the Windows and Devices team at Microsoft, saying only that “the customer will have the ability to delay it for some period”.

If users do upgrade but don’t like Windows 10 they will have 31 days to roll back to their previous OS.

The automatic installation, the result of Microsoft changing the status of the Windows 10 upgrade to a Recommended update, will be preceded by increasingly insistent nag messages to upgrade. These notices are already being shown to some Windows users and have been criticised for not offering an easy opt-out.

2. Microsoft Edge will get extensions

Windows 10 launched with Microsoft Edge, a new browser that cast off a lot of the legacy code holding Internet Explorer back.

However, while speedy and capable on paper, the browser suffers from its share of bugs and is missing support for extensions, a key feature found in competitors such as Chrome and Firefox.

Microsoft will rectify this omission “early next year” when Korst said it will add extensions to Edge in test builds of Windows 10, ahead of being made generally available.

Extensions are small software programs, typically written using HTML, CSS and JavaScript, that augment the functionality of a browser.

Earlier this month, Microsoft accidentally published a website announcing the introduction of extensions to test builds of Windows 10. The site, which was taken down, referenced extensions for Pinterest and Reddit.

Microsoft originally planned to add support for extensions to Edge this year.

3. Windows 10 will blur the virtual and real world

Microsoft’s Windows 10-powered augmented reality headset HoloLens will ship to developers in the first quarter of 2016.

The augmented reality headset places 3D virtual images in the wearer’s vision so that they appear part of the real world – for instance, a Minecraft landscape sits on a coffee table or a Skype video sits on the wall.

After trying a demo of the headset this week, TechRepublic senior writer Dan Patterson said that though the headset had a limited “field of vision”, “the 3D animations are smooth, easy to interactive with, and result in only marginal eyestrain”.

The HoloLens doesn’t come cheap, with the developer kit priced at $3,000 – although Microsoft says this early release is meant for developers and commercial customers.

Although HoloLens has obvious consumer and gaming uses, Microsoft is stressing its use for business and is working with NASA, AutoDesk, Volvo, Dassault Aviation, Case Western Reserve University, and other large organisations to develop applications for it.

4. More security for enterprise

The coming year will also see some notable new features added to the enterprise version of Windows 10.

Key among these additions is Enterprise Data Protection, which will allow companies to separate work and personal data on devices using containerisation file techniques. It will also encrypt data as it moves around the organisation – helping to ensure that information isn’t accessed by the wrong people.

The feature will be rolled out to people testing Windows under the Insider Program “early next year”.

5. Testers will get a peek at even earlier builds

Those testing early releases of Windows 10 under the Windows Insider Program will be able to get earlier access to new features from January next year.

Those who choose to be in the “fast” ring of the Insider Program will receive builds of Windows 10 more frequently in 2016, according to Microsoft VP Gabe Aul.

The price of testers getting their hands on early builds more regularly will be that this software will likely include more bugs, he said. Those testers who prefer stability to early access should opt for the “slow” ring, he said.

6. Cortana will be everywhere

Microsoft is planning a major upgrade to Windows 10, codenamed Redstone, next year – with reports the upgrade will put Microsoft’s virtual assistant Cortana at the core of the OS.

An unnamed source told The Verge the new Cortana will help users with a much wider range of tasks inside Windows 10, appearing contextually in documents to provide “information and assistance” and giving Cortana control over a wider range of notifications.

The other major upgrade to Cortana will reportedly be an ability to start a task on one device and pick it up on another, for instance if you get a missed call on an Android phone running the Cortana app you could reply from your Windows 10 PC via text.

7. Microsoft doubles down on Windows 10 phones as desktops

A much touted feature of Windows 10 is its ability to run a desktop OS from a phone.

Microsoft’s new Lumia 950 and 950XL handsets can – wirelessly or via a dock – be hooked up to a monitor, mouse and keyboard and used to run a Windows desktop.

The Windows 10 OS can change the look and feel of certain apps, as well as its own appearance, to suit the phone or the desktop, as well as coping with everyday desktop tasks, such as multitasking and copying files from a USB stick.

The expectation is that Microsoft will further commit to this idea of using your phone as a desktop in 2016, with rumours that Panos Panay and the team behind the high-end Surface Book laptop are working on a Surface Phone that will release next year.

8. No more free upgrade

Windows 10 is available as a free upgrade to everyone running Windows 7 or 8.1 but only for a limited time.

The offer of a free upgrade will expire on 29 July 2016 – after which point it seems that users will have to buy a Windows 10 licence.

However, due to the in-your-face tactics that Microsoft is adopting to persuade people to upgrade, it seems unlikely that Windows 7 and 8.1 users will inadvertently miss out on the offer.

9. Windows 10 replaces its predecessors on new PCs

If you’re not a fan of Windows 10 then you should buy a new PC before October.

From the end of October 2016, PC makers will have to sell new machines with Windows 10, rather than Windows 7 or 8.1.

After that point businesses that want to run older Windows versions on new machines will have to rely on downgrade rights or software assurance rights under volume license agreements.

10. Windows 10 Surface Hub arrives

From January 2016 Windows 10 will power another new piece of hardware,Microsoft’s touchscreen computer the Surface Hub.

The successor to its large-screen Perceptive Pixel displays, the Surface Hub will run a custom version of Windows 10 and various apps needed for workplace communication and collaboration, including OneNote, Skype for Business and Office.

The 55-inch, Intel Core i5-based Surface Hub model will sell for $6,999 (estimated retail price), and the Intel Core i7-based 84-inch version for $19,999 ERP.

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Step aside, Apple, there’s a new watch in town. At CES 2016, Fitbit unveiled the Blaze, a smartwatch that does things the Apple Watch can’t, and at a lower price point.

The basic utilitarian look of Fitbit is so last week, with today’s CES 2016 debut of Fitbit Blaze, a smart fitness watch with a color touchscreen that heralds in the next generation of the company’s popular fitness device line.

Fitbit Blaze does many of the same things as more expensive smartwatches, such as the Apple Watch, but it does it at a lower price point. The basic Fitbit Blaze comes with an elastomer band and will be available for retail sales in March 2016 with a $199 price tag. It tracks fitness and sleep stats and provides notifications for calls, texts, calendar alerts and music control. It’s compatible with Windows, iOS, and Android platforms.

One of the main features of the watch is how the bands are interchangeable to go from the gym to the office and out for the evening. Accessories will include additional elastomer bands for $29.95 each, leather bands for $99.95 each, and a steel link band for $129.95 each. The device is available for presale beginning today at Fitbit.com and tomorrow at various major retailers. For those who want to see the watch in person before ordering, on February 20 customers can go into Best Buy to try on the watch and pre-order.

“The product is about the balance of fitness and style. While it may look like a smartwatch, we think we’ve gotten it right. It has a distinct focus on fitness. That’s why we’re calling it a smart fitness watch. It puts fitness first,” said James Park, CEO and co-founder of Fitbit, at the CES 2016 press conference.

Fashion and style have long been a sore spot in the world of wearables and smartwatches. Because, even if a device has a stylish appearance, oftentimes it’s not feasible to wear the same product 24/7 for every occasion. The Fitbit Blaze eliminates this issue with the range of affordable interchangeable bands.

Fitbit Blaze includes many of the same features as previous Fitbit wearable fitness devices, such as all-day activity stats, but it also includes a color touchscreen, along with a partnership with FitStar for an onscreen workout. It also includes connected GPS for real-time exercise stats and PurePulse wrist-based heart rate tracking, which the company introduced last year.

The watch has a substantial battery life, lasting up to five days and nights, according to Fitbit Chief Business Officer Woody Scal.

Park said the Fitbit Charge, which was introduced last year, is the number one selling activity tracking device in North America, and the Fitbit Surge is the number one selling GPS tracking watch. On Christmas Day and the day after, Fitbit was the number one free app download.

“We are one of the larger technology IPOs of 2015. We are still trading about offering price which we think is rare. We’re pretty proud of that,” Park said.

Park took the opportunity at the press conference to point out how Fitbit is mentioned in the media, such as numerous photos with President Obama wearing a Fitbit Surge.

“For me it’s been really fun to see Fitbit mentioned on popular TV shows such as Big Bang Theory,” he said.

One of the biggest challenges that Fitbit faces is that its products have a 50% abandonment rate, compared to 6% for the Apple Watch. That makes the Blaze a strategically important move for Fitbit. The early reaction to the Blaze has been mixed as Fitbit’s stock dropped 13% following the announcement.

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Just five years after the first 4G smartphone hit the market, the wireless industry is already preparing for 5G.

Each of the four nationwide cell phone carriers, as well as smartphone chipmakers and the major network equipment companies are working on developing 5G network technology for their customers.

There are many significant hurdles that all the industry players have to clear before you’ll see a little 5G symbol next to the signal bars on your smartphone screen. For example, it has yet to be determined what 5G even means, let alone what it will look like and when it will get here.

But as consumers use up rapidly growing amounts of 4G bandwidth watching streaming videos on their phones, 5G will soon become a necessity. As telecom engineers work furiously to develop 5G technology, we’re getting a clearer picture of the who, what, where, when and why of 5G.

What is 5G?

The “G” in 3G, 4G and 5G stands for “generation.” So 5G will be the fifth generation of wireless network technology.

The standards for 5G have not yet been set. According to Bill Smith, president of AT&T’s (T, Tech30)network operations, 5G will likely be defined in 2018, and the standards for 5G will codified sometime in 2019 by the standards-setting International Telecommunication Union, a branch of the United Nations. The standards will determine which wireless technologies can be called “5G,” as well as what its characteristics must include, such as how fast it will be.

Still, it’s possible to make a very educated guess about what 5G will look like based on the emerging 5G technologies that the wireless industry is experimenting with.

Here’s the elevator pitch: 5G will be faster, smarter and less power-hungry than 4G, enabling a slew of new wireless gadgets. 5G will let us have faster smartphones, more smart-home devices and longer-lasting wearable gizmos.

How fast will 5G be?

5G has the potential to offer speeds up to 40 times faster than 4G — fast enough to stream “8K” video in 3-D or download a 3-D movie in about 6 seconds (on 4G, it would take 6 minutes).

Unfortunately for consumers, there’s a difference between lab experiments and reality. Peak speeds are fun to dream about, but in the real world, actual speeds are much slower than promised.

Nokia (NOK), one of the biggest 5G players, believes that its 5G technology will allow for real-world speeds of about 100 Megabits per second when the network is most congested — that’s about four times faster than 4G’s top speed.

Another characteristic of 5G is that it will have ultra-low latency, meaning that it could drastically reduce the amount of time it takes for the network to respond to your commands. That could give the appearance of much faster loading websites, apps, videos and messages.

How will it work?

A lot of the wireless companies’ 5G experimentation is taking place in super-high frequencies — as high as 73,000 MHz. Today’s cell phone networks broadcast signal in a range of 700 MHz to 3,500 MHz.

The advantage of high-frequency signals is that they’re capable of providing significantly faster data speeds. The disadvantage is that they travel much shorter distances and they can’t easily penetrate walls. That means thousands — perhaps even millions — of mini cell towers, or “small cells” would need to be placed on top of every lamp post, every building, inside every home and potentially every room.

That presents a host of problems. How can cell phone companies possibly process all that data? There are companies, such as Google’s recently acquired Alpental, that are working on those “backhaul” issues. But they’re not so close to a solution, according to Akshay Sharma, wireless infrastructure analyst at Gartner.

That’s why 5G might complement 4G, rather than outright replace it. In buildings and in crowded areas, 5G might provide a speed boost. But when you’re driving down the highway, 4G could be your only option — at least for a while.

When is 5G coming?

None of these questions are going to be answered any time soon. The industry’s consensus is that it will run 5G experiments in South Korea during the 2018 Winter Olympics, with mass deployments beginning sometime in 2020.

Yet Verizon (VZ, Tech30) has said that it is working on 5G technology with the aim of bringing it to market much sooner — as early as 2017.

With all the questions surrounding 5G and all the wrinkles that need to be ironed out, it’s exceedingly unlikely that anything Verizon does will be widely deployed. For example, the smartphone makers will need to develop chips that are capable of sending and receiving 5G signal without driving costs significantly higher.

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Today, Mattel released Hello Barbie, a WiFi-enabled doll that detects language and ‘talks back.’ But how will this high-tech toy impact real-life relationships?

She wears black flats, a motorcycle jacket, and skinny jeans. Her curly, bleach-blonde hair falls just past her shoulders. She has a permanent smile and large blue eyes. And, when you talk to her, she listens.

But this young woman isn’t an ordinary friend. “Hello Barbie” is less than a foot tall, weighs just under two pounds, and is made of plastic. And she is on sale for $74.99.

Mattel’s latest Barbie, marketed for children six and up, has just hit the shelves. She is unlike any doll before her—not only does she listen, but she can talk back.

To get started, kids simply download the Hello Barbie companion app. And to turn her on, you push a button on her silver belt buckle. Hello Barbie’s necklace is both a recorder and a microphone. Using WiFi, the jewelry will pick up a child’s questions and conversations—and transmit them back to a control center for processing. Speech-recognition software, operated through ToyTalk, will detect the input. Then, Hello Barbie will reply, using one of 8,000 pre-programmed lines. Examples include:

• You know, I really appreciate my friends who have a completely unique sense of style…like you!
• Here’s what’s up: I’m worried my sister Stacie is having a hard time finishing her homework. Does that ever happen to you?
• I think Santa is real. There’s something very magical about the holiday season and I think he helps bring that magic to all of us!
• So if you were planning the biggest, raddest, most unforgettable party of the year, what would it be like?
• Of course we’re friends! Actually, you’re one of my best friends. I feel like we could talk about anything!

Hello Barbie’s dialogue, while perky and fashion-focused, reflects an attempt by Mattel to create a more well-rounded character than in the past. In 1992, Mattel pulled its string-operated Teen Talk Barbie from shelves after being criticized by The American Association of University Women for the inclusion of an unfortunate line: “math class is tough.” It is no mistake that Hello Barbie’s lines includes: “Oh nice! Fun with numbers! Teaching math sounds like a lot of fun. What kinds of things would you teach—Counting? Addition? Subtraction?”

Still, the implication that Barbie is being sold as a ‘friend’ is unsettling. “Hello Barbie can interact uniquely with each child by holding conversations, playing games, sharing stories, and even telling jokes!” boasts Mattel’s website. Hello Barbie, claims Mattel, is “Just like a real friend. [She] listens and remembers the user’s likes and dislikes, giving everyone their own unique experience.”

But is she really listening?

While Barbie may appear to listen and respond, “pretend empathy is not empathy,” said Sherry Turkle, professor at MIT and author of Reclaiming Conversation. Turkle worries about how children will understand their new ‘friend.’

“They are drawn into thinking that pretend empathy is the real thing,” said Turkle. “But objects that have not known the arc of a human life have no empathy to give. We put our children in a compromised position.”

Beyond the social implications of the doll, the capabilities of the recording technology raise privacy issues.

Using Hello Barbie involves recording voice data (see the privacy policy here) and requires parental consent. However, Mattel states that “parents and guardians are in control of their child’s data and can manage this data through the ToyTalk account.” The company also states that the recordings are protected under the “Children’s Online Privacy Protection Act,” and recordings containing personal information will be deleted once they “become aware of it.”

Still, the potential for misuse of this private data is a legitimate concern. “Obviously it is a security and privacy nightmare,” said Roman Yampolskiy, director of the Cybersecurity Lab at the University of Louisville. “[The] company [is] collecting data from kids—hackers [could be] getting access to private info.”

However, like Turkle, Yampolskiy is “more concerned about social development of the children interacting with it.”

“We are basically running an experiment on our kids and have no idea if it will make them socially awkward, incapable of understanding body language, tone of voice and properly empathize with others,” he said.

It all raises the question of what is meant, exactly by ‘real’ conversation? Turkle said, “Why would we take such risks with something so delicate, so crucial: Our children’s ability to relate to each other as human beings?”

Despite concerns, Hello Barbie is here, being shipped to homes across the globe beginning today. She is being turned on, spoken to, and listened to. And when children are finished with her, she is shut down, stood on a charger (Hello Barbie cannot stand on her own) and charged back up.

When she is turned on again, Barbie might ask: “Did you miss me at all?”

“Not even an itsy bitsy, eensy weensy bit?”

How children will respond remains to be seen.

Mattel did not respond to repeated requests for comment for this story.

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