Summary: Microsoft’s flagship mail service for consumers gets a new name and a “modern” Metro-style interface. Here’s how to sign up for a preview and what to expect. So long, Hotmail. It was nice to know you. Microsoft unveiled a major update to its consumer mail platform today, with a new look, a slew of new features, and a new name that is surprisingly familiar.

The “modern email” service has been in super stealth mode for several months under the codename NewMail. With its formal launch as an open-to-the-public preview, the service gets a new name: Outlook.com. I’ve been using the NewMail beta for a week now and can share some first impressions here. Outlook, of course, is the serious, business-focused mail client included with Office. Microsoft used the brand with Outlook Express, its lightweight email client in Windows XP, but dumped the name with the launch of Windows Vista in 2006. Restoring the Outlook name to Microsoft’s consumer email service accomplishes two goals. First, it dumps the Hotmail brand, which is tarnished beyond redemption, especially among technically sophisticated users who have embraced Google’s Gmail as the default standard for webmail. More importantly, it replaces the Hotmail domain with a fresh top-level domain that’s serious enough for business use. (If you have an existing Hotmail.com or Live.com address, you can continue to use it with the new Outlook interface. But new addresses in the Outlook.com domain are up for grabs. if you have a common name, I recommend that you get yourself over to Outlook.com now to claim your preferred email address while it’s still available.) The Outlook.com preview will run alongside Hotmail for now, but when the preview ends, this will be the replacement for all Hotmail and Live Mail users. With Outlook.com, Microsoft is taking dead aim at Gmail, positioning Google’s flagship service as the old and tired player that is ready for retirement. Gmail, they point out, is eight years old, and its interface and feature set aren’t exactly modern. It doesn’t play well with any social media except its own, it handles attachments in a stodgy and traditional way, and it’s not particularly elegant when it comes to managing the deluge of email we all have to deal with every day. So what’s new about NewMail—sorry, Outlook.com? And why would anyone consider switching from Gmail? The most obvious change in the web interface, of course, is the overall design, which gets the full Metro treatment.

That three-pane layout follows the familiar Outlook standard, but the typography is definitely new. It’s clean and crisp with no wasted ornamentation or clutter. It should come as no surprise that the default organization is optimized for use on touch-enabled devices. A pane on the right shows different content, depending on the context. If you’re communicating with a friend of colleague who’s in your address book or connected via a social-media service, you’ll see updates about that person on the right side, with the option to chat with them (via Messenger or Facebook chat) in that pane. In a demo, Microsoft showed off Skype integration and said it will be coming later in the preview. If you’ve selected no message, the right pane might show ads, which appear in Metro style boxes with text–an image preview appears if you hover over the ad. As part of its positioning against Google, Microsoft has taken pains to note that your messages aren’t scanned to provide context-sensitive ads, as they are with Gmail. This is a pure HTML interface, which means the functionality is consistent across different browsers and on alternative platforms. I tested NewMail on a Mac using Safari and Chrome and in both Firefox and Chrome on several Windows PCs. Everything worked as expected. I also tested the web-based interface in mobile Safari on an iPad, where it also displayed perfectly (after switching from the default mobile layout). On mobile devices, you’ll be able to use native apps. An app for iOS devices should be available immediately. Microsoft promises an Android app “soon” that will enable Exchange ActiveSync support for older Android versions. A command bar at the top of the page provides access to commands as needed. If a command isn’t available in the current context, it’s not visible on the screen.

The preview pane (a feature that’s still experimental in Gmail even after eight years) lets you read and reply to messages without leaving the main screen. Action icons that appear when you move the mouse over an item in the message list let you file, delete, or flag the message with a single click or tap.

The new Outlook has some impressive mail management smarts built in. It automatically recognizes newsletters and other recurring types of mail. A Schedule cleanup option in the message header (also available on the command bar), lets you create rules on the fly that automatically delete or file similar messages to reduce clutter. You can specify, for example, that you want to keep only the most recent message from a “daily deals” site. You can also define how many messages you want to keep from a particular sender or automatically delete/file newsletters after a set number of days.

For newsletters that don’t contain an obvious unsubscribe link, the new Outlook adds a universal unsubscribe feature at the bottom of the message. When you select this option the web service sends an unsubscribe request on your behalf and creates a message-blocking rule. One huge differentiator between old-school webmail services like Gmail is the new Unified Address Book in Outlook.com. It takes a page from Microsoft’s People hubs in Windows 8 and the Windows Phone platform to pull together your traditional address book—where you manage names and details—and combine it with social media services of which you’re a member.

The advantage, of course, is that you always have the most up-to-date contact information for friends and colleagues, assuming they update their profiles. The new Outlook does a pretty good job of combining records. If you have contacts that appear in multiple locations, you can manually link or unlink those records as needed. Supported services include anything you can link to your Microsoft account, including Facebook, Twitter, LinkedIn, and Flickr. You can import contacts from Google and Facebook if you want to keep them locally. In terms of creating and sending photos and file attachments, the new Outlook integrates exceptionally well with SkyDrive, so that you can email large attachments and photo albums, storing them on SkyDrive with well-integrated links that the recipient can access with a click. The spec sheet says single attachments can be up to 300 MB in size. If they’re stored on SkyDrive, you don’t have to worry about the message being rejected by the recipient’s mail service. And of course, the service incorporates all of the Office Web Apps, which makes the process of sharing Word documents, PowerPoint slide decks, and Excel workbooks much more seamless. On the back end, the interface for managing an email account is cleaner. You can still create aliases that you use for sites and contacts where you don’t want to share your real address. And if you just want to experiment with the new service, you can redirect your Gmail messages temporarily to the new account or sign in with an existing Hotmail or Live address. (I’ve had my Gmail account redirected to Hotmail for a year without problems.)

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Takeaway: Google+ includes several attention-grabbing items — like Circles, Google Takeout, and Sparks — but there are some great subtle features you should know about as well.

Have you heard about all the nifty things the new Google Plus social network can do? Of course you have. But have you dug around to see what’s really good beyond the headline items? Well we have, and we’ve brought back some small yet superb details to crow about.

1: Automatic photo uploading from your phone

At first, the Android app for Google+ seems like a nice way to check activity, post about how awesome it is to skip work for a ball game, and so on. But head into the app’s settings, enable Instant Upload, and the way you use your phone, and Google+, changes entirely. Everything you shoot is almost instantaneously synced to a private album in Google+. From there, it’s just one click to sharing the photo, but you’ll want to type out a sentence. Even if you don’t share your stuff, Google+ is basically freeing you from the need to find a cord, fire up a program, and monkey around with your phone storage — everything you shoot is in Google+, too. But you decide whether to put it out there.

2: Unlimited photo storage (pretty much) in Picasa

To make Google+ a place where people want to share their photos, among many, many competitors, Google had to pull out the big guns. In this case, those guns are server storage, something Google has more of than anybody else, by a good long shot. Google can offer almost unlimited photo storage in Picasa, so that photos smaller than 2048 by 2048 in pixels and videos less than 15 minutes long don’t “count” against your storage space. Shoot and shoot and share and shoot again, and Google just keeps smiling at your feeble attempts to take up space.

3: Quick, easy, undo-able photo editing, with I’m Feeling Lucky

Photo presentation in Google+ is a nice, content-forward experience, with a black backdrop and easy sharing or deletion. Even nicer is that Google threw a few of the most helpful photo filters and editing tools in there, too. Click the Actions button just underneath a photo, and you’ll get rotation tools — and more important, Edit Photo. A right-hand sidebar pops up with some Instagram-like filters: cross-process, Orton, and black-and-white. There’s auto-color and auto-contrast and the ever-helpful I’m Feeling Lucky button, which helps non-photo-nerds by applying the most common light and color corrections to your shots.

4: Profiles for better Google search results

Sensing some need to let actual people have a say over the machine math that produces search results, Google previously offered Google Profiles as a dedicated spot where you, the person, could have a say and show up in searches. But like the best advice about vegetables and tax receipts, Profiles weren’t widely adopted by the general user. As Google+ gains users, it’s making the Profile an essential tool in connecting to others and discovering interests, which in turn is causing users to more accurately and fully fill out their Profile. It’s a sweet syrup that helps us swallow the bitter bill of self-promotion, with the healthy result of having a say in what Google says about us.

5: Keyboard shortcuts, both built-in and add-on

Like most Google products, Google+ has a good built-in list of keyboard shortcuts that let you run through stream items, start a new post, and generally navigate the social realm without reaching for your mouse or moving your fingers onto the trackpad. If you want even more no-pointer-needed functionality, try the Google+ Manager for Firefox or Goo Plus Manager in Chrome.

6: Simultaneous YouTube video watching for groups

The group video chat Hangouts inside Google+ have received lots of attention and rave reviews, and for good reason. Hangouts are like group Skype chats, just with Google helping on the server side and with a more polite single-focus video window. But the part that gets less play is how everyone in the Hangout can see the same YouTube video at once, watching it in real time and commenting on specific moments (in text by default, but by voice if you’d like). That’s handy for training, presentation critiques, and other moments when you can’t all be around the same screen.

7: Drag-and-drop sharing

Technically, yes, you can grab links from other Web pages and drop them into Facebook or Twitter for sharing. But Google+ lets you snag photos, links, YouTube videos, and other items and just drag them into the sharing panel. You can even drag Web items into the Share box on that black Google toolbar we mentioned above for truly lazy content making.

8: The universal Google toolbar

Once you’ve activated Google+, nearly every Google Web service shows a kind of universal toolbar, black and seemingly bolted to the top of your viewing window. It provides universal notifications about new Google+ happenings in a little red number square, quick posting to your Google+ stream, and a quick click to see your profile. But it also somewhat normalizes the links to other Google services you’ll see (Gmail, Calendar, Documents, etc.) and provides a consistent feeling to Google’s Web services, a win/win for both the search giant and its most dedicated users.

9: Handy chat client to unburden Gmail

Google+ has the same kind of built-in Gmail/AIM chat window in its lower-left corner that Gmail offers. Gmail, which now does far more than it was originally built for (including free phone calls), could use some help lightening its loading time and memory bulk. So consider keeping Gmail for email and opening Google+ when you are available to be social.

10: Post-publish editing… Enough said

Inspiration comes a lot faster than clean, conscientious copy. On most social networks, that’s just too bad. Twitter and Facebook don’t let you clean up your words or remove photos — you have to delete your post entirely and destroy the comment or reply chain. Google+ provides a little arrow in the upper-right corner of all your posts that drops down to offer editing — as well as comment striking, turning off comments, and yes, post deletion if things really went the wrong way.

Kon’nichiwa, hola, and bonjour says Google, as it expands Gmail calling to support a total of 38 languages and four currencies including Euros, British pounds and Canadian / US dolla dolla bills y’all. The calling feature allows Gmail users to call landlines and mobile phones from within their Gmail browser for next to nothing, making the email center a one-stop shop for IMs, emails, video and voice calls. The year-old service is lowering its call rates to $0.10 per minute to mobile phones in the UK, France, and Germany, $0.15 per minute to Mexico, and $0.02 per minute to any number in China and India. Calling landlines is even cheaper — which would be fantastic if you actually knew someone that still used one. The expanded language support and cheaper calls adds another piece of ammo to Google’s arsenal as it goes head-to-head with Skype (which charges $0.18 – $0.25 per minute for calls to UK mobile numbers), after the company conveniently partnered with Google+’s arch nemesis for calls from within the social network. But hey, at least those late-night arguments won’t cost the former nearly as much as it once did.

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