Curious about what your competition does for Search Engine Optimization (SEO)? If your answer is a resounding “yes,” then you’re ready to take your SEO to the next level.

Checking out your competition and learning which keywords they use can help you refine your strategy. This is a common form of analysis to use on any website, whether it’s your competitor’s site or your favorite website.

You can identify your competitor’s keywords in a few different places on their website:

Keywords in the Code — Start by checking out their meta tags, such as the title tag or the keywords tag. Typically, the first keyword in a title tag is usually the most important. Use these steps to view the code:

1. Go to the website, and then right-click the page.
2. Click View Source. A new window opens with the website’s code.

The <title>tag is near the top of the page. If the site includes it, the meta name=”keywords”tag should be a few lines below. Both of these contain your competitor’s keywords.

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Finding the Right Keywords in Search Engine Placement

Does the task of finding good keywords for your website seem daunting? Search Engine Placement provides a variety of keyword suggestions from all competition and search volume levels, which makes it easy to pick the best keywords for your site and your goals.

When you’re researching keywords, keep these things in mind:

Low search volume, low competition (known as long tail keywords)
Long tail keywords typically contain 3-5 words in a phrase, and they are the bread and butter of keywords. Generally speaking, it’s easier to rank with these keywords, and they convert clicks to customers at a higher rate because the searcher knows specifically what they are looking for. For example, someone who sells Acrylic Aquariums might use 50 gallon bull nose aquariums.

High volume, low competition (short tail keywords)
Short tail keywords are new keywords or phrases that recently started generating search traffic. You need to be quick to catch them, though. For example, a recent short tail keyword is Susan Boyle.

High volume, high competition (wish list keywords)
Wish list keywords are the words and phrases everyone wants to use, such as real estate, aquariums, or cell phones. While wish list keywords do generate a lot of traffic, the conversion levels are generally very low because the words and phrases are too generic.

Take the term aquariums, for example. People searching for that word might want to buy an aquarium, find a local aquarium, or see photos of aquariums around the world. If I sell aquariums, relying on this as my primary keyword would take a huge effort to rank and most of the traffic generated by this keyword would likely be irrelevant.

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