Microsoft kicks off Windows 8, on sale today

Microsoft hopes it can capture the imaginations of tech consumers again, as Apple has.

That was the subtext Thursday for a splashy launch of Microsoft’s Windows 8, the new operating system upgrade on sale today.

“What you’ve seen and heard should leave no doubt that Microsoft’s Windows 8 shatters perceptions of what a PC truly is,” said Microsoft CEO Steve Ballmer. “We’ve re imagined Windows and kicked off a new era for Microsoft and our customers.”

For the first time, the new Windows has a touch-screen interface, with movable tiles, instead of the traditional “Start Menu” and screen. For older computers that upgrade, the touch-screen will not be accessible, but the tiles can be accessed by mouse or touch-pad.

Microsoft says that 1 billion people use its Windows operating system, with 670 million on Microsoft’s Windows 7, which was introduced in 2009.

At Thursday’s launch party, PC partners — including Lenovo, Sony, Toshiba, Dell and Hewlett-Packard — showed off new computers sporting Microsoft’s Windows 8. Many of the laptops have splashy new designs with removable screens that morph into portable tablets.

Microsoft’s new operating system works on tablets and traditional PCs and laptops. Despite twin versions, Windows 8 and Windows RT, Microsoft is taking a notably different course than Apple by providing the same look and feel to both types of devices.

Apple still markets separate operating systems for Macintosh computers (OS X Mountain Lion) and for the iPhone, iPad and iPod Touch (iOS 6), even though some features are common to both operating systems.

“I think they did a really good job of reintroducing themselves to the consumer today, Microsoft, not just Windows,” says Michael Gartenberg, analyst for technology research firm Gartner.

He says part of Microsoft’s challenge is to explain to consumers why the radically different approach is better.

“Consumers have shown a willingness to learn. They learned how to use mice and keyboards. They learned how to use touch and pinch-to-zoom. They can learn how to do this, too,” he says.

Microsoft’s unified approach to the operating system is based on its belief that touch-screens will soon dominate PCs, says Ross Rubin, principal analyst at Reticle Research.

“Rather than come to market with another tablet operating system — seeing how (Google’s) Android has struggled in that space — they (Microsoft) decided to leverage the high shipping volumes of PCs every year in order to build developer support for a tablet operating system,” he says.

To View Full Article Click Here

The latter half of 2012 should see some exciting developments in tech including a new iPhone,Windows Phone 8 smartphones, Microsoft’s Windows 8-powered Surface, Android 4.1 devices, and tablets, lots and lots of tablets.

Apple is expected to introduce a smaller iPad before December, Amazon may roll out its follow-up to the original Kindle Fire, and Samsung may be one of the first companies to get on board with Windows RT.

Here’s a look at some of the hottest tablet speculation that we may see turn into actual products before the holidays.

iPad Mini

Apple may be getting ready to stop competitors from invading the iPad’s turf with a low-priced 7-inch iPad to take on Amazon’s Kindle Fire and Google’s Nexus 7. Bloomberg recently reported that Apple was prepping a 7-inch tablet that would launch in October for $200. On Sunday the The New York Times reported a similar story to the news wire, but added the new iPad Mini will have a 7.85-inch screen.

The Kindle Fire and Google’s Nexus 7 are seeing some success against the iPad by not taking on the iPad. The two companies sell $200 tablets designed largely for content consumption instead of trying to offer an iPad-like device that can replace your laptop in a pinch.

The Fire and Nexus 7 each operate by providing deep hooks into each company’s content stores to make it easy for people to buy more movies, TV shows, apps, and games. The strategy of focusing on content consumption appeared to work for Amazon, and critics are already saying good things about Google’s Nexus 7.

Kindle Fire 2

Amazon announced the original Kindle Fire in September 2011 and, as we close in on the tablet’s one year anniversary, thoughts turn to what Amazon may have planned as a follow-up to this tablet.

A May Reuters report in May claimed the next Kindle Fire will offer an 8.9-inch display. Earlier in July, an analyst for NPD DisplaySearch told CNET that Amazon was prepping three versions of the Kindle Fire 2, including a 7-inch tablet with a screen with 1280-pixel-by-800-pixel resolution, a camera, and a 4G option.

The current Kindle Fire features a 7-inch display with a resolution of 1024 pixels by 600 pixels.

Kindle FirePad

The Times’ Sunday report about the mini iPad also claimed that Amazon is prepping a bigger version of the Fire to take on Apple’s tablet. There are no details about screen size or functionality, so it’s not clear what the purported device would be like or if it would actually be designed to take on the iPad.

More likely–at least in my view–is that Amazon would prep a larger version of the Kindle Fire that is better adapted to consuming visual content such as movies and gaming. But to keep the price low, Amazon would offer fewer hardware features than Apple’s tablet such as GPS, Bluetooth, and front- and rear-facing cameras.

Rumblings about a bigger Kindle Fire have been circulating for some time. The latest report before the Times claim was from BGR in June saying the new Amazon device would have a 10-inch display and quad-core processor.

Samsung RT

Samsung will have one of the first tablets out of the gate loaded with Windows RT, the version of Microsoft Windows 8 designed for ARM processors, according to Bloomberg.

The device will purportedly feature a Qualcomm Snapdragon processor, but no other device details are known. Samsung’s Windows RT tablet should debut in October when Windows 8 is set for a public launch.

Beyond the Rumors

We already know that Microsoft will roll out its Surface tablets later in 2012 and into 2013, and Acer in June said it plans to launch a Windows RT tablet in early 2013. As we get closer to the Windows 8 launch in October, more details should be announced about the upcoming crop of Windows 8-powered tablets.