Microsoft is previewing Stream, a new service for publishing and managing business videos. One day it will be the default video publishing system for Office 365.
On July 18, 2016, Microsoft announced that a preview version of a new service called Microsoft Stream was available. Like most of you, I passed over the news with an indifferent “whatever” attitude. But later I realized that the news was actually more important than I had first thought.
Microsoft Stream fulfills a niche by providing a secure place to share videos created within, and for, businesses. By using a cloud-based service like this, businesses can reap the benefits of video communication without the threat of anonymous forum trolls trashing the brand or harassing employees.
Upload and forget it
While it is still a preview version, Microsoft Stream seems mostly ready for prime time. All you have to do is set up an account with a valid business email—One can use a personal domain email—and then log in. To test how easy Stream is to work with, you can make a 10-second video with a smartphone. Upload your video to Google Drive and then drag and drop it on the Stream portal website.
The web service processes the video while you give it a title and a brief description. Stream then asks if you are ready to publish and when you say yes, it publishes the video after a few seconds of grinding. It takes all of two minutes from start to finish and requires nothing more technical than knowing how to drag and drop a file.
Gone are the days of worrying about file format, aspect ratio, preferred playback applications, and all the other minutia we had to go through in years past to get a video published. You just take the video and then publish the video.
Video management
The key features of Microsoft Stream have to do with managing videos after they are published. Videos can be classified and placed into specific channels. Those channels can have their access restricted to certain individuals or certain groups, like a specific department, for instance. Access is controlled via the Azure Active Directory system.
According to the blog post, Microsoft plans to integrate Stream into the existing Office 365 Video system. Once the integration is complete, Microsoft Stream will be the default system for publishing video in an Office 365 environment.
There are plans in the works to add intelligent search to Stream by taking advantage of tools like audio transcription and face recognition. Developers are also working on ways to integrate Stream with other tools, like PowerApps, Microsoft Flow, and SharePoint.
Bottom line
We are aware of Microsoft Bookings and how that application attempts to cut out other third-party developers by integrating appointment scheduling for small businesses with the standard Office 365 subscription. By offering Stream, a secure video publishing and management service, Microsoft is attempting to execute the same strategy for video publishing.
Microsoft Stream gives businesses a secure system for publishing videos. Through Stream, businesses control access and manage who can see what and when they can see it. And because it is all handled internally, problems with anonymous forum trolls are likely to be reduced.
It seems that Microsoft’s grand strategy is to become the only software company a business needs—ever. The glaring application that Office 365 is missing now is a double-entry accounting system that includes payroll, accounts receivable, accounts payable, and the general ledger. Should we be looking for an announcement regarding those applications soon, Microsoft?
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