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“There is no such thing as perfect security,” says Jim Waldron, Senior Architect for Platform Security at HP. If you can access a website or server, consider it vulnerable to security breaches. That’s why so many businesses account for fraud in their business models—they expect to lose a certain amount each year to security leaks, lost IP, and more.

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Think back to the last time you bought a new PC or laptop for your business. Did you approach the purchase the same way you would for a personal device? And if you had a problem, were you satisfied with the level of service you received?

Many small and medium-sized businesses purchase consumer-grade PCs and notebooks by default, not realizing the amount of difference a business-class model can make. Consumer-grade devices can work fine for many organizations, but businesses with more stringent performance, reliability, and support needs can save time and frustration by moving up to business-class devices.

Think of it this way: when you purchase an economy-class plane ticket you know there’s going to be a marked difference between your experience and the experience of someone flying first class. More legroom, better menu options, more responsive service—the benefits are clear, and for many business travelers it makes sense to upgrade, especially if the flight is long.

When it comes to technology, the difference between consumer-grade and business-class PCs is just as marked as for flights—and for many businesses, the upgrade is just as worthwhile. Here’s the difference a business-class device can make for you:

• Performance: Many modern consumer-grade processors and mobile operating systems prioritize battery life over processing power. Business-class PCs often offer both better performance and longer battery life, allowing users to work faster and longer while on the road.

• Reliability: HP Elite PCs are designed to pass MIL STD testing and are tested for 115,000 hours to HP’s own testing standards to help ensure durability. New HP EliteBook 700 series notebooks are also made with Corning^® Gorilla^® Glass and a magnesium alloy chassis that’s 18 times stronger than plastic.

• Support: Every HP Elite PC comes with HP Elite Premium Support, providing 24/7/365 dedicated service from U.S.-based specialists who are dedicated solely to supporting HP Elite products.

• Software and security: Business-class devices help their users take advantage of their advanced features with free, bundled software that is not available (or requires an additional purchase) on consumer-grade PCs. For example, HP Elite family products come with security software and features that protect at the data, identity, and device levels to help keep proprietary data safe.

On average, small businesses hold on to their PCs for five to seven years. Your next device purchase will likely be with you for years to come. So when you consider that many of us are quick to upgrade our airline tickets—even though flights don’t last more than a day—upgrading to a business-class device can make a lot of sense. Weigh the benefits, and choose the device with the level of support and reliability that meets your business needs.

Have questions?

Get help from IT Experts/Microsofts Cloud Solutions Partner
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LLC is a full Managed Web and Technology Services Company providing IT Services, Website Design Services, Server Support, Network Consulting, Internet Phones, Cloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.

To achieve its goal of getting one billion people onto Windows 10, Microsoft is getting more forceful in how it pushes Windows 7 and 8.1 users towards its new OS.

Microsoft wants Windows 10 on one billion devices by 2018 – and its tactics for hitting that ambitious goal are about to get more aggressive.

From next year, Microsoft will be more direct in pushing Windows 7 and 8.1 users to upgrade to its latest OS, in an attempt to bolster the 110 million-strong Windows 10 userbase.

Here’s how Microsoft is about to crank up the pressure to make the switch.

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The Microsoft Surface Book is the computer you always wanted to have but couldn’t. So now that it is here, will you buy it?

The latest line of Microsoft Surface personal computers is now available from both the virtual and the bricks-and-mortar Microsoft Store. By most accounts, the Surface Pro 4 and the flagship Surface Book offer impressive performance without sacrificing style or that illusive awe factor typically missing from PCs in general.

With the Surface Book in particular, Microsoft is attempting to change the narrative of the personal computer—to change perceptions in the marketplace. The Surface Book is an aspirational computer and it is intended to inspire desire in the overall PC and computing device market.

Strategic reasons

There are some solid strategic reasons why Microsoft has brought the Surface Book to market.

Giving OEMs a reference for their own hardware and increasing participation in Microsoft cloud services and the ecosystem that goes with it are certainly notable goals of the Surface Book.

But there is even more to it than that.

Hardware

It is important to understand the hardware inside the Microsoft Surface Book. These are the technical specifications of a powerful computing device. You do not buy a Surface Book so your kids can watch movies in the car while you run errands.

With a high resolution screen, SSD storage up to 1TB, up to 16GB RAM, an Intel I5 or I7 CPU, and a customized discreet GPU from Nvidia, the Surface Book is designed for performance and productivity. This is some serious computing power delivered in a small package.

Of course, that power comes at a premium price, but that is where the aspirational part of the strategy comes into play. Microsoft knows it will not sell millions upon millions of Surface Books. That is not its purpose. Instead, Microsoft wants millions upon millions of people to want a Surface Book—to aspire to own one someday.

Microsoft wants the Surface Book to be the notebook computer you would buy if money were not an issue. It wants the Surface Book to be a status symbol PC.

Marketing

This is a bold move by Microsoft and it goes hand-in-hand with the “PC does what?” marketing campaign produced in conjunction with its OEM partners like Dell and Lenovo. These companies are trying to make PCs cool again. They are trying to steal some of the thunder so often associated with Apple.

And while the “PC does what?” campaign gets mocked, mostly by fans of Apple, it is more effective than many believe. Remember the Mac versus PC commercials? People often mocked those as inaccurate oversimplifications of fact, but they still seemed to elevate the “cool” factor of the Mac. It didn’t matter what everyone thought of them; what mattered was the perception they produced.

Bottom line

The Microsoft Surface Book sets a high bar for every other notebook computer that comes to market. Microsoft has carefully crafted a powerful computer with hardware, features, and style no other company can currently match. In a single stroke, Microsoft has made owning a PC cool again. It has made the Windows 10 ecosystem cool again.

Let’s punctuate the point with anecdotal evidence. A number of people have spent much of their professional lives complaining about Microsoft and PCs. They have been working in the Apple’s ecosystem and hating every minute of it. They have been looking for more than what Apple offers for years now. The day Microsoft announced the Surface Book, they ordered one. They haven’t been this excited about buying a computer for a decade.

With this lineup of Surface products, Microsoft has changed the tide and established market momentum. It will be interesting to see how Google and Apple respond. We should see some serious competition now. It also wouldn’t be surprised to see a resurgence in Windows 10 mobile devices later this year. It looks to be an exciting time for consumers. Hang on to your hats.

Have questions?

Get help from IT Experts/Microsofts Cloud Solutions Partner
Call us at: 856-745-9990 or visit: https://southjerseytechies.net/

South Jersey Techies, LLC is a full Managed Web and Technology Services Company providing IT Services, Website Design Services, Server Support, Network Consulting, Internet Phones, Cloud Solutions Provider and much more. Contact for More Information.

To read this article in its entirety click here.