Microsoft announced that it will be acquiring LinkedIn Corporation for $196 per share in an all-cash deal, gaining access to the social platform and its data.

Microsoft announced that it will be purchasing LinkedIn, the social network for professionals, for $26.2 billion. The all-cash deal will bolster Microsoft’s social media presence among professionals and could potentially give LinkedIn more analytics resources.

In the official press release announcing the acquisition, it was noted that LinkedIn will remain its own entity and CEO Jeff Weiner will stay at the helm. Weiner will report to Microsoft CEO Satya Nadella.

Despite the astronomical price, one of the most basic reasons for Microsoft’s pursuit of LinkedIn is to grow its appeal among business users. LinkedIn is the world’s biggest site for networking and job searches with roughly 400 million users, and Microsoft will get direct access to that audience and the data it is creating.

Speaking of data, LinkedIn stands to benefit from this deal as well. Microsoft’s press release, pointed out that LinkedIn has updated its mobile app to help “deliver better business insights,” which it could continue to do with Microsoft’s help.

Of course, a big part of LinkedIn’s publishing platform was built around its acquisition of Pulse in 2013. And, in 2015, LinkedIn announced analytics for publishing to help brands and professionals better understand the reach of their posts.

After Microsoft bought Yammer in 2012, it is integrating a host of Yammer capabilities into Office 365 and we may see the same thing from the LinkedIn deal. In a letter written by Nadella to employees explaining the deal, he cited growth in “Office 365 commercial and Dynamics” as one of the goals of the deal, as well as growth in cloud services.

“This deal brings together the world’s leading professional cloud with the world’s leading professional network,” Nadella wrote. “I have been learning about LinkedIn for some time while also reflecting on how networks can truly differentiate cloud services.”

Additionally, Nadella noted that the combination could lead to an interesting overlap between the two brands relative to specific projects or tasks.

“This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete,” Nadella wrote. “As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.”

One other option could be for Skype integration for LinkedIn to help with video interviews for job candidates, but also to assist with learning through the Lynda.com brand. LinkedIn bought Lynda.com back in 2015, which means that Microsoft gets access to the popular training platform and its audience as well.

The deal is expected to be completed sometime in 2016. Microsoft expects that LinkedIn’s financials will be reported as part of its Productivity and Business Processes segment.

The 3 big takeaways for readers

1. Microsoft announced that it has purchased LinkedIn, the professional social network, for $26.2 billion dollars in order to further integrate the two companies’ technologies.
2. In a letter penned by Microsoft CEO Satya Nadella, he specifically pointed out the integration will focus on “insights” and “cloud platforms.”
3. Microsoft also gets access to the data generated by LinkedIn users around job searches, as well as access to LinkedIn’s training platform, Lynda.com, and its audience and data.

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BlackBerry’s operating system was recently dealt blow by Facebook. Find out how this could be the final nail in the BB10 coffin.

The only reason this headline should surprise anyone is the fact that BlackBerry OS is actually still alive. End of story, right? Truth be told, most assumed BlackBerry’s operating system dead when the company decided to release a device running the Android platform. It seemed to be the only logical step forward for BlackBerry Limited. And yet, BB continues on.

Only now, they continue on without Whatsapp and Facebook support.

When pressed for the reason why they are pulling support, Facebook made their case quite simple, stating that 99.5 % of all smartphone sales are of the Android, iOS, and Windows Mobile platforms.

Makes sense.

What doesn’t make sense is the fact that the BlackBerry OS is still alive and kicking. Yes, I understand BlackBerry was the platform for business users for a very long time, but that time has come and gone and the only relevant platforms are obvious. In fact, even Windows Mobile is barely hanging on to any semblance of relevancy.

What can you expect

If you happen to be a BlackBerry user, you already knew that Whatsapp pulled the plug. Now you can count on the Facebook app functioning (sans updates) until the end of the year. Once 2016 passes, the app will cease to be available in any form.

My guess is, once the Facebook app no longer functions on the platform, the Grim Reaper will swoop into the offices of the BB10 developers and have a field day. Facebook holds a powerful sway over the ebb and flow of the consumer. No Facebook, no platform.

And you may be saying to yourself, “BB10 is a business-centric platform, there’s no need for a Facebook app”. That assumption is false for at least two reasons. First, businesses actually use Facebook as a form of marketing. Second, you’re assuming that business users do not spend any amount of time on Facebook. According to comScore, the average American citizen spends 40 minutes a day on the social network platform. Relatively speaking, that’s a significant amount of time (considering users tend to work on Facebook in a sort of “hit and run” style). And if you factor in the peak Facebook hours of 1 p.m. – 3 p.m., it’s clear that business users do spend time on Facebook.

BlackBerry’s reaction

Of this separation, BlackBerry said:

“We are extremely disappointed in their decision as we know so many users love these apps. We fought back to work with WhatsApp and Facebook to change their minds, but at this time, their decision stands,”

BlackBerry even started a Twitter campaign to change Facebook’s mind, with the hashtag #ILoveBB10Apps. I did a quick Twitter search for that hashtag and found the hashtag (somewhat) backfired on BlackBerry. Tweets ranging from angry users (one user asking how his BlackBerry device could be showing 0% battery, yet still be functioning), to the usual flood of memes and spam. Some users did proclaim they’d be sticking with BlackBerry by way of the PRIV (which, if we’re being honest, at that point you are as much in support of Android as you are BlackBerry). Of course, there were the BlackBerry faithful, extolling the values of BlackBerry 10 multitasking, security, and such to convince Facebook to not pull the plug.

The truth is in the numbers

You really shouldn’t need anything more than that telling number 99.5. That is beyond significant. We’ve watched new (and promising) platforms come and go, thanks to the might that is Android and iOS. Because BlackBerry has been around for a while, doesn’t give them a special hall pass to avoid the apple flavored robotic death hammer.

If BlackBerry wants to continue on, their only hope clearly lies in Android. The BlackBerry faithful will gladly continue on, with their physical keyboards and Android platform. Either that, or they can say goodbye to BlackBerry altogether, because Facebook pulling support could well be the killing blow to the little platform.

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Step aside, Apple, there’s a new watch in town. At CES 2016, Fitbit unveiled the Blaze, a smartwatch that does things the Apple Watch can’t, and at a lower price point.

The basic utilitarian look of Fitbit is so last week, with today’s CES 2016 debut of Fitbit Blaze, a smart fitness watch with a color touchscreen that heralds in the next generation of the company’s popular fitness device line.

Fitbit Blaze does many of the same things as more expensive smartwatches, such as the Apple Watch, but it does it at a lower price point. The basic Fitbit Blaze comes with an elastomer band and will be available for retail sales in March 2016 with a $199 price tag. It tracks fitness and sleep stats and provides notifications for calls, texts, calendar alerts and music control. It’s compatible with Windows, iOS, and Android platforms.

One of the main features of the watch is how the bands are interchangeable to go from the gym to the office and out for the evening. Accessories will include additional elastomer bands for $29.95 each, leather bands for $99.95 each, and a steel link band for $129.95 each. The device is available for presale beginning today at Fitbit.com and tomorrow at various major retailers. For those who want to see the watch in person before ordering, on February 20 customers can go into Best Buy to try on the watch and pre-order.

“The product is about the balance of fitness and style. While it may look like a smartwatch, we think we’ve gotten it right. It has a distinct focus on fitness. That’s why we’re calling it a smart fitness watch. It puts fitness first,” said James Park, CEO and co-founder of Fitbit, at the CES 2016 press conference.

Fashion and style have long been a sore spot in the world of wearables and smartwatches. Because, even if a device has a stylish appearance, oftentimes it’s not feasible to wear the same product 24/7 for every occasion. The Fitbit Blaze eliminates this issue with the range of affordable interchangeable bands.

Fitbit Blaze includes many of the same features as previous Fitbit wearable fitness devices, such as all-day activity stats, but it also includes a color touchscreen, along with a partnership with FitStar for an onscreen workout. It also includes connected GPS for real-time exercise stats and PurePulse wrist-based heart rate tracking, which the company introduced last year.

The watch has a substantial battery life, lasting up to five days and nights, according to Fitbit Chief Business Officer Woody Scal.

Park said the Fitbit Charge, which was introduced last year, is the number one selling activity tracking device in North America, and the Fitbit Surge is the number one selling GPS tracking watch. On Christmas Day and the day after, Fitbit was the number one free app download.

“We are one of the larger technology IPOs of 2015. We are still trading about offering price which we think is rare. We’re pretty proud of that,” Park said.

Park took the opportunity at the press conference to point out how Fitbit is mentioned in the media, such as numerous photos with President Obama wearing a Fitbit Surge.

“For me it’s been really fun to see Fitbit mentioned on popular TV shows such as Big Bang Theory,” he said.

One of the biggest challenges that Fitbit faces is that its products have a 50% abandonment rate, compared to 6% for the Apple Watch. That makes the Blaze a strategically important move for Fitbit. The early reaction to the Blaze has been mixed as Fitbit’s stock dropped 13% following the announcement.

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Today, Mattel released Hello Barbie, a WiFi-enabled doll that detects language and ‘talks back.’ But how will this high-tech toy impact real-life relationships?

She wears black flats, a motorcycle jacket, and skinny jeans. Her curly, bleach-blonde hair falls just past her shoulders. She has a permanent smile and large blue eyes. And, when you talk to her, she listens.

But this young woman isn’t an ordinary friend. “Hello Barbie” is less than a foot tall, weighs just under two pounds, and is made of plastic. And she is on sale for $74.99.

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